When you start a website, you think about a time in the future when your website will have a lot of content. This thought would naturally bring you joy. In the modern scheme of things, more traffic is often always driven by more content. The more updated and current a website is content-wise, the better chance it has of getting a greater stream of traffic.
Think about news websites. How often do you go to a news website and find news articles which pertain to incidents and events that happened a few months or years back? A news website always shows new content based on the incidents that take place recently.
This principle works for other websites as well. The more updated the content of a website is, the better chance there is for search discovery and higher SERPs.
Even in digital marketing institutes, you would hear trainers saying the same thing. However, this single-minded approach to content brings another problem called pagination.
What is Pagination?
You must have seen the following image often when visiting a blog.
If you wish to read a blog on the twenty-fifth page, you will have to click on a lot of buttons before arriving on this page.
This is called pagination where content gets buried in an avalanche of new content and goes deeper into a website. The deeper content goes into a website and away from the home page, the more inaccessible it is for a user and the more difficult it is for search engines to crawl and index these pages. Thus, pagination can lead to a website losing some of its high rankings on SERPs.
How to Solve Pagination?
Solving pagination requires SEOs to look at their content very carefully. When starting a website, SEOs create broad categories relevant to the content they are producing. However, as the volume of content increases, each category and the pages which it has to get buried in an avalanche of new content. This makes the old content inaccessible from the home page.
One solution is having a flat site architecture. This basically means increasingly linking more and deeper content directly to the homepage. However, this tactic can only work for so long and cannot compensate for the voluminous content buried in the background.
Another smart tactic is analyzing the old content which is most popular amongst the site visitors and creating special categories for them. Creating relevant sub-categories that bring forth old content is a great idea provided SEOs first study the content which performs well.
There is a key reason why SEOs have started taking the problem of pagination seriously. More and more content being published has meant that access to a large volume of data has become more difficult. In this article, we covered the problem of pagination and whether it is a problem SEOs need to ponder.
About the Author – Kishan Soni is a well-known blogger and digital marketer currently working as a guest lecturer at DelhiCourses.in, an institute known for its digital marketing training in Delhi.