Search Engine Optimization is a must for website popularity and growth. However, to make, an SEO strategy work and be successful, the content building is crucial. What can be a better way to do this than with an on-site blog?
As per Demand Metrics, websites with blogs generate 67% more leads per month than those without.
Discover the power of blog if you want to grow a website’s traffic steadily, attract new customers, build loyalty with existing customers, and become a brand leader. The benefits of onsite blogging are infinite.
Digital marketing agency continuously adds value by publishing informative and well-written articles that are created following an effective strategy and keeping customer engagement in mind.
Let’s take a look at 5 benefits SEO company uses onsite blog content to supercharge the marketing efforts and grow your business.
- Increase Website Traffic
Content with educational and entertainment value increases the website’s traffic. Increased traffic is equivalent to more leads for both B2B and B2C companies. Companies that blog witness significant benefits as compared to others who do not maintain the consistency or do not blog at all.
The blogs that SEO company post on your website should connect with your target audience’s pain points and headlines should accurately describe the content beneath.
- Attract New Customers
Irrespective of what business you are into, consistent and frequent blogging attracts more eyeballs. More eyeballs convert into new customers if the blog is worth reading.
Buyers buy products online by researching on Google or other search engines. The blogs that are updated frequently, offer educational and entertaining content fuels a searcher’s needs. The engaging blog can help sway their decision and purchase your product.
- Build Trust with Blog
When a business wins the trust of customers, its reputation spreads more rapidly. As per experts, when the trust is high, communication gets easy, effective, and instant. Undoubtedly, frequent blogging is one of the best methods for your company to build trust.
When a digital marketing agency uploads high valuable content on your website frequently, your brand becomes the top of mind. Building trust among readers takes time, but once they discover blogs are posted consistently with endless value, they start trusting that business. Such readers become probably a lifetime customer based on valuable content.
- Show What Your Business can do
For many businesses, a blog acts as an ongoing portfolio of work. Certain companies thriving on proof of past successes help attract more customers. Blogs offer the best way to showcase the potential clients what kind of results and services can they expect from a company.
With well-written articles, short videos, and attractive photos of your work, an impression can be built to drive customers there.
It may take longer to update your site depending on how it was built, blogs on WordPress and many other CMS are easy to update, even if you lack technical knowledge.
- Give Results Long After the Initial Post
This is one of the lesser-known benefits of blogs. Blogs with long self-life are always better. They continue to draw new leads and customers for a long time posting them.
According to HubSpot reports, the bulk of their blog views are from older posts. Sometimes those posts help to garner 90 percent of their leads.
While it is important to create new posts, older blogs that have gained ranking over a period of time can be easily updated to retain its usefulness and serve content/campaign goals.
Before We Go
As you can see, there are substantial advantages to blogging. You can reap all these benefits, the sooner you start with onsite blog content. If you need help with onsite blogging, contact a reputable digital marketing company that can help you boost your visibility and conversions.
Few Vital statistics:
- Marketers who give weightage on business blogging are 13x more likely to see an encouraging ROI (Source: Hubspot)
- Businesses that publish 16+ blog posts each month in their business website get nearly 3.5x more organic traffic than those that publish 0-4 per month (Source: HubSpot)
- 60% of clients feel more engaged with brands on reading useful content on their blogs (Source: ContentPlus)
- 434% more indexed pages and 97% more indexed inbound links can be attributed to blogs (Source: DemandMetric)
- A minimum 47% of B2B buyers read 3-5 articles, blogs, or content pieces before speaking with a salesperson (Source: DemandGenReport)