75% of all search engine users do not click on page 2. Therefore, the following applies to 2020: SEO is and will remain an integral part of online marketing. You can, of course, find out which SEO measures you should definitely use for an optimal ranking from our online marketing agency:
Understand how Google ticks – the basics of every SEO manager
Google has a market share of 95% in Switzerland. For this reason, you should have a positive influence on your ranking on Google. In order for you to succeed in this task, our online marketing agency explains briefly how Google finds pages on the net.
The web, you can imagine, consists of billions of websites. These all want to be recorded by the index, Google’s gigantic database. Search engines used so-called web crawlers to fill the index with new web pages and to record page updates. They are also known under the terms bots or spiders. Web crawlers do nothing but search through pages for search terms all day long. You always follow new links.
In this way, your website was recorded by Google at some point. If a potential customer enters a search term on Google, the most relevant search results are displayed within a few milliseconds. Thanks to the index!
This is exactly where the challenge lies. Of the multitude of relevant pages that are now displayed to the customer for his search term, he only looks at the topmost. Therefore, you need to design your website so that it is more relevant to your target audience than the pages of your competition.
By the way, use a simple trick to check whether your new website has already been recorded by Google. Enter “site: yourWebdomain.de” on Google. If results appear, the crawler has done its job. If not, you will be informed that no results were found. Find out now about important adjusting screws that you need to use in 2020 for ranking optimization.
Hiring robots – handling meta information
With on-page optimization, you can influence the crawler by entering an important command for the meta tags. The tag explicitly tells search engine crawlers what to do with your website. The word “index” stands for the request to include your website in the index, i.e., the database. With the term “follow,” you know to follow the bot on all links on your website. With “noodp” you ask the web crawler to display your page title and the page description in the search results. Refined? We think so too!
If you have no experience in processing meta information on your site, or if you are unsure, contact our online marketing agency. It is made up of a young team of SEO specialists and will help you improve your online presence. They secure you a place among the TOP 10 of Google search results in the long term.
Content remains king in 2020
Surely you deal with the texts of your website on a regular basis. The phrase “quality over quantity” has surely crossed your ears at some point. We can only agree with this. It doesn’t depend on the quantity, but rather on the quality, i.e., the added value of your texts. But not only potential customers love relevant content – search engines like Google do too. The creation of good content is now a part of it one of the most important tasks in search engine optimization. Forgotten are the times when keywords were strung together meaninglessly and already experienced a ranking improvement. Luckily! Your customers want to find out about products, services, or the company when they visit your website. They are looking for the real added value that will help them make a purchase decision. In addition, customers are much more critical today than they were ten years ago. Use your strengths! Wear it outside – by talking about it!
Short- and long-tail keywords – it’s all about relevance.
When creating relevant content for your website, it is important to include important keywords. These must be placed in a balanced way. But before you can even start writing, you have to know which keywords you need to include in the text. Keyword analysis will help you with this. But in 2020, we will go one step further. We differentiate between short and long-tail keywords. The short tail keywords are the stars among the keywords. They have a high search volume, but they are highly competitive and often far too imprecise. In reality, the large corporations have already secured the short-tail keywords. Therefore, it will be much more difficult to achieve ranking improvements with short tail keywords in 2020.
Your chance, therefore, lies in the integration of long-tail keywords. Although these search terms have a lower search volume, they are significantly more relevant than the short-tail keywords. Therefore, you should definitely check your keywords for relevance. Check possible synonyms and look around your competitors’ websites. How do you solve the keyword problem? Keyword databases help you improve your keywords.
Determine the keyword density with the help of an online marketing agency
You now know that in addition to relevant keywords, their density is also important. In 2020, a keyword density of 3 – 5% is considered optimal. Hence our tip: Determine the total number of words per page and use it to determine the optimal keyword density. The formula is Keyword density = Mention of the keyword / total number of words on page x 100. Now you can place the most suitable keyword in the content in the ideal number. Your work is paying off. The hard work is rewarded by Google with a better ranking, and customers can easily read your texts. Great – you did everything right!
Page performance – an important ranking factor for 10 years
Google has included page speed in its ranking for ten years! Therefore, on-page optimization is not just about creating good content but also about improving page performance. The advantage: Google provides you with a free tool to regularly check the loading times of your website.
Use this link and get to a detailed evaluation of your page performance. In addition to the evaluation, Google shares its knowledge with you. The tips provide important pointers for unused optimization options for your website. The first set screws are image resolution and the size of files.
By the way, your hosting package can also have a negative impact on the loading times of pages. With increasing visitor numbers, you have to adapt your booked hosting package to the new needs.
Responsive design – nothing will work without it in 2020
In the meantime, the classic desktop search has been replaced by the mobile search query. Responsive design is almost the norm today. Google reacts to the changed user behavior. In 2018 the company introduced the Mobile-First Index as a ranking factor. Mobile websites must be geared towards the needs of the user.
Texts must be readable without zooming; the size is automatically adapted to the respective screen. There is no horizontal scrolling. For optimal usability, links must not be too close to other text passages, and so on. Mobile optimization brings new challenges with it. But here, too, Google gives you a free function.
You can use this link to check whether your website is already sufficiently mobile-optimized or whether there is still a need for action at one point or another. Take advantage of the free offer!
Unnatural link building – Google penalties
A lot has happened with the use of backlinks too. Wildly exchanged links that offer no added value have long led to ranking losses. The crawler immediately recognizes a collection of unnatural links on your site. The penalty can be severe and destroy your hard-earned SEO successes from the past few months. Therefore, think carefully about which pages you are linking to.
The ideal case in 2020: Readers will become aware of your high-quality content. You get added value and therefore decide to link – without asking for a backlink.
By the way, you can find out about the penalty if you use Google Webmaster Tools. Once registered, the Google Search Quality Team will inform you immediately of any problems. This gives you the chance to react immediately and avert a punishment. When it comes to building links, follow the motto: “Less is more!”
Avoid useless subpages
Unnecessary subpages and duplicate content are poison for website ranking! Creating pages that don’t make sense, unnecessarily bloating websites is still very common these days. Often when you skim these websites, you come across duplicate content, content that has been used repeatedly or that has been copied from other sites. A bad mistake that needs to be fixed immediately.
For a ranking boost, you should deal extensively with the structure of your website. Are there any zombie sites on yours that are of no further use? Also, check your provided texts. Do they really come from your pen, or are there still passages that have been adopted?
Remove these pages immediately! A cleanup usually leads to a noticeable ranking boost. This is because important content becomes visible after the cleanup.
Last but not least – be patient.
Seasoned SEO managers can tell a thing or two about it because improving Google rankings takes time. It can take up to 6 months for the first results to show up in an improved ranking. Before that, countless adjusting screws have to be used. The most important SEO construction sites include continuous troubleshooting and the provision of high-quality content. However, changing algorithms never make search engine optimization manageable – we do not know all the factors that are included in the evaluation for a long time. Seo services in Islamabad