Often underestimated, SEO or natural referencing offers incredible possibilities for generating recurring traffic in the long term.
It doesn’t matter whether you are a startup, a local business, or even a multinational, being visible on Google remains the sinews of war and it is essential to master this lever. In order to optimize your site, here are 10 tips to improve your SEO
1. Target the long tail
An error that is very often found in SEO strategies is to target the most searched keywords in our theme straight away. It might seem logical at first glance, except the problem is that these queries are very competitive and take a lot of effort to get positioned on them. The easiest way to start is to aim for long-tail keywords.
These queries are most of the timeless search but have the advantage of being easier to find and will also increase your conversion rate since they are more precise.
With tools to generate keywords, you can already build a first list based on this long-tail strategy.
2. Analyze the competition
Another step that is often overlooked in SEO is the analysis of the strategy of its competitors. However, an in-depth analysis of the main competitors of your theme can further expand your initial list of keywords.
Also, it will allow you not to make the same mistakes while keeping the best of their strategy. The most SEO agencies use tools like Insight or Yoda SEMrush can help you easily spy on your competitors.
At the same time, it can also be interesting to see what their net linking strategies are and this is explained to you a little below.
3. Produce relevant and comprehensive content
In SEO, it is often said that content is ROI and it is certainly not for nothing. It is today one of the main positioning factors for the pages of your site. For each keyword that you target, it is therefore important to produce quality content for both Internet users and search engines. Again, take a good look at what is working with the competition to give you some clues.
A popular idea is to say that you should write the longest possible content to have the best chance of being well-positioned. It is actually the completeness and semantics of your content that is taken into account.
The longer you have content, the more likely you are to be comprehensive, but this is not always the case. Some tools like yourtext.guru are very useful to help you write your SEO content. If you don’t have the time and don’t necessarily want to write, the easiest way is to hire specialized web writers.
4. Structure of its content
Once you have your content written, you also need to format it so that it is correctly optimized for SEO. It is therefore imperative to put the titles (H1) and the sub-titles (H2, H2, H3) to structure your paragraphs. Be careful, however, to keep a logical order between your different tags.
The introduction of your page, also called chapô, is also very important to engage your reader. Be sure to include your main keyword as early as possible in this short paragraph.
When it comes to the main content of your text, avoid over-optimization with your keyword as it can have the opposite effect of what you are looking for. It is smarter to include synonyms and expand the semantics around your main keyword.
5. Think about images
We rarely think about it, but image optimization should be an automatic reflex when laying out your content. The “ALT” attribute is the most important factor with regard to image referencing and should give a clear indication to Google because it is this text that will be read in priority by the search engine. As far as possible, the name of the file and the title of the image should describe your vision as much as possible.
To optimize the loading speed of your pages, it is necessary to reduce the weight of the various images as much as possible without deteriorating the quality. It is therefore recommended to have your images in JPG, PNG, or GIP format. On CMS like WordPress, there are also plugins that can automatically optimize your images.
6. Optimize your title tags
The <title> tag is certainly one of the most important elements of natural referencing. It allows the subject of the page to be quickly understood both to search engines and to Internet users. In order to have a properly optimized title tag, here are some rules to follow:
- Insert the keyword worked in the title tag of your page.
- Preferably place the key phrase at the beginning of the title.
- Work on the lexical field of the subject treated in the page.
- Do not repeat the request several times (risk of over-optimization).
- Do not use a similar title on another page of the site.
- Favor a good syntax rather than a list of keywords.
- Do not exceed 70 characters.
7. Improve click-through rate with meta-description tags
Unlike the title tag, the meta-description tag has no direct weight on natural referencing. However, having a well-filled meta-description tag above all makes the Internet user want to click on the link to your site located on the results pages of search engines. Regarding its optimization, the rules are roughly the same as for the title tag. However, it must not exceed 230 characters.
8 Create an optimal internal mesh
Having quality content is good, but having content that is complementary is better. Internal networking is the keystone that helps maintain cohesion between the different pages of your site. For your visitors, this improves the user experience by guiding them to other useful pages. For SEO, this allows you to transfer the popularity of your pages to more strategic pages thanks to Pagerank traffic.
On the other hand, the structure of your site must be hierarchical in the form of silos or semantic cocoons. Thus, the tree structure must be constructed in such a way that the further we advance in one of the themes, the more we move towards specific content.
9. Have a net linking strategy
The net linking techniques are based on the acquisition of several links from other sites. These links, also called backlinks, are intended to point to your pages in order to improve their notoriety for search engines.
However, it is important to prioritize the quality over the quantity of backlink to avoid the risk of penalties by Google because it is a very powerful factor but which is also very controlled by the algorithms. To start acquiring this type of link, the ideal is to proceed with link exchanges or to set up a link baiting strategy.
10. Work on the user experience
A final important point for optimizing the SEO of your site is related to the user experience. Beyond the visual aspect of your site and navigation, this also results in the improvement of several elements:
- Optimization for mobiles: With the implementation of the Mobile-First Index, mobile version pages are now taken into account as a priority by Google’s algorithm.
- The site speed: A page that takes time to load will soon be left by users and so this is an important point to check.
- Data security: Google is looking to force websites to switch to HTTPS. It is also a reassuring element for the user to know that his data is secure.
If this list of SEO optimizations is not exhaustive, it will however give you some avenues of action to take quickly to improve the ranking of your site on Google. If you have any questions, please contact me directly or leave a comment.
Author Bio – Vishal Garg has several years of experience in digital marketing. With good expertise in advanced marketing and promotional strategies, he has helped numerous brands establish their online niche with his out of the box internet marketing strategies and lead generation capabilities. Currently, he is running a successful SEO company in Jaipur