What is Magento 2?
Magento 2 is the latest version of Magento an open-source platform, it is also the most popular platform for e-commerce websites globally. Magento is one of the best commercial web platforms but now Magento 2 is a different architecture from all previous versions.
It provides you a lot more new features as compared to Magento. The new version helps a developer to build extension more freely, hence more creative extension have come out to help business owner solve every problem of today’s e-commerce era globally.
It also has a strong community & Enterprise editions. Here Magento Developers can easily extend the core functions by adding new modules provided by other colleagues, also the enterprise edition is not able to be edited freely.
Mobile app for your Magento 2 website?
Here are some reasons that will convince you to build a mobile app:
Responsive website is not enough:
Magento 2 has done a pretty good job with the website responsiveness. It’s quite easy for users also to use it on mobile browsers like Google Chrome. Yet from no major difficulty to natural experience is a long way to go. So here we will discuss how some of the disadvantages of a responsive website are as follows:
Depend on Internet Accessibility:
Generally, a responsive website gets information directly from the browser and that is why it can’t be available everywhere 24/7 because it also requires an internet connection so in this case, your audience will only reach you where & when there is Wi-Fi connection around them. Since 3G & 4G are quite expensive in most of the regions globally, that can affect negatively for your user’s connection.
Different device different navigations, here it clearly says that users on Android & iOS devices expect different navigation methods. It might also stem from the difference between the design languages of the two OS. However, no matter what navigation you have on your responsive website, it cannot adapt to the user’s expectations from the two biggest OS platforms.
What could the Mobile App offer more?
From above we have seen that a responsive website is not enough to exploit the benefits of mobile e-commerce. So now the question is that what are the things that a native mobile apps can do to maximize the benefits?
The amazing features of Magento 2 and its huge ecosystem can help you manage your business easily and always ready to grab the opportunities to grow. That includes the ability to work with multi-store with a single installation — an amazing feature that you cannot find anywhere else with that level of the smooth running system.
The mobility and convenience of mobile commerce: Users can get any information they need, whenever they want regardless of their locations, via internet-connected mobile devices. With a Magento 2 mobile app, users may still be engaged in activities, such as meeting people or traveling while performing transactions or getting information. With this capability, m-commerce makes services have the ability to meet consumer’s needs whenever and wherever it arises.
Specific mobile app features help you bond with customers: Push notification can remind your customers it’s time to finish their order or inform them about your new sales discount event; App promotion provides unique ways to reach new customers on mobile; etc.
To sum up, I would say it combine the advantages of both Magento 2 and mobile commerce to improve your business performance.