The act of shopping is not just undertaken because someone needs something. In the current digital era, a period of life when technology is in everything, shopping is more about being an experience. With easy access to online stores, e-commerce portals, malls, and brands that amount to a million or more, what shopper can resist the urge to spend? With the widespread use of smartphones and low-cost data services, Indians have become habituated to shopping online for anything, from groceries to electronics. E-commerce platforms like Amazon lead in the shopping marketplace and reports suggest that most people buy products using credit cards. With digital instruments like the card from Bajaj Finserv and RBL customer care credit card, and uncomplicated shopping are made possible. In 2020, 1 in every 3 Indians used credit cards to shop on e-commerce platforms like Amazon, buying a combination of products for everyday use as well as flagship items on EMIs.
Increase in sales through cards
By August 2020, analysts predicted that sales would rise by 30% in e-marketplaces, with people buying devices suitable for study at home, or work from home scenarios. Largely due to the Covid-19 pandemic, these products were more in demand, as were home appliances to make life easier without house help at hand. By the time Diwali came and went, people had used their credit cards so much, the percentage exceeded anything that was earlier anticipated. There was a jump in EMI payments through credit cards, at 10% more than the 2019 Diwali season, plus a 50% surge in online buying through credit cards during Dhanteras and Diwali. A spike in sales of electronic items was seen, and people were spending on credit cards 133% more than they were on these items in the last festive season. In smaller cities, too, there was a rise in payments through credit cards during the last Diwali holiday, with an increase of 64% compared to 2019. With obtaining a credit card becoming a simple application process online credit card accessibility is open to anyone who is eligible.
The popular way to pay
According to Creditscape and reports confirmed by the Reserve Bank of India, credit cards have been steadily gaining a popular foothold in the Indian marketplace. From 2011 to 2019, there has been a gradual increase in credit card usage with year-on-year growth reflecting around 8%-10%. The growth may be slow, but unforeseen circumstances like the Covid-19 pandemic have led to a further surge in sales through payments using plastic money. The use of this payment mode is more prevalent online, credit card EMI options being the most frequently used instances of payment via cards. Card payments are popular throughout the length and breadth of India, as this form of payment has more pros than cons. It’s safer, as you don’t need to carry cash everywhere you go, and you get a line of credit that lets you afford things you otherwise wouldn’t.
Valuable payment tools
Credit cards offer cardholders methods to pay for consumables when they want, wherever they want. Credit cards are useful tools of payment and they can make life easy, especially if you avail the Bajaj Finserv RBL Bank Supercard. The card is easy to apply for online. It’s a four-in-one powerful payment option that satisfies all your shopping desires. One card that works like a credit card, ATM card, loan card as well as an EMI card, this card lets you be in control. You can remove cash from an ATM, interest-free for up to 50 days.
You may avail of loans for up to 90 days, paying for goods in EMIs and with a nominal interest rate of just 1.16% per month, you won’t end up spending too much on your product. When you choose an EMI payment option, you get a 5% cashback if you make a down payment. Earning rewards on this card every time you shop is easy, and the card is affiliated to partner brands and stores so that you get irresistible discounts and offers. There’s no need to bother about fraudulent transactions and cybercrime, as this card has features that protect you and your card use.