SEO has become a vital part of every business that is looking to expand its reach of customers. Using keywords in the website content can help the search engine connect the searchers with the relevant content on the site. It is widespread to rank the content on general keywords; however, you need to ask yourself: Are you providing services to the whole country? Probably not. Here, local HVAC SEO will come into play.
Incorporating local SEO will help your company rank against the local searches, helping you target the relevant audience. In this article, we have shortlisted how marketing experts will optimize your website to increase the local reach.
HVAC SEO Services for Webpages
For every page of the website, find the keyword you used to rank it. Then, try to add a locale with it to optimize for searches. For instance, instead of “HVAC services,” you can add “HVAC services in (city name).” However, you do not have to do that for every keyword. The density of such keywords should be 1-3% of the total text.
Location of SEO Matters
The most critical areas that local SEO HVAC contractors should focus on are the headers and page titles. While the content body should also have the local keywords, search engines weigh the headings more.
Add Local SEO for HVAC Pages
Many businesses offer services in more than one city. However, it isn’t the best practice to mention every service area or city name in the content. The professionals like HVAC Marketing Xperts will add the name of major cities or locations. But, if you want to target the nearby areas surrounding the central city, you can create separate pages for them. On these pages, you can mention the specific town/area you want to target.
You can add the “Areas we serve” tab on your website to make it less messy. Luckily, you don’t have to add tons of content to it. The information about 300 words will be enough for Google to crawl these pages. The local SEO for HVAC contractors will help Google link your business to the searches made for the specific location.
Optimize the Key Information about Company
The leading information that the potential customers will look for is your offers and the contact details. The things you should add are:
- Phone number
- Products available (if any)
- Working hours
These specifics will help your customers understand the services you offer, and most importantly, how they can reach you. Therefore, make sure this information is accessible to them quickly. The HVAC SEO agency will recommend adding the contact number and details on the header of every page. Also, you can ask them to add call buttons on the top for your mobile users.
To further create a friendly experience for the users, make sure you have separate “services” tab on the website. This way, they can easily navigate the services they are looking for. It also increases the chance they will book your services.