Sales agents have to deal with all sorts of leads in the hopes of securing long-term deals and relations with them. However, at times, the same leads start causing them loss and hurt their reputation, instead of earning them profitability. Such leads are often termed as bad sales leads or bad leads. Staying aware of such leads is the responsibility of the sales agents, as their position demands expertise in securing sales and not in their delay.
Bad leads are the ones that keep a consistent relationship with some business and ask the sales agents about keeping them well informed about new offers. After all of this, they do not hesitate to reject the offer and evade the responsibility of signing the deal. It does not only waste the time of the sales team, resources of the organization but undermine the reputation of the organization in the market too. Therefore, sales agents should be sharp enough to spot such leads.
Dig deeper into this article to learn in detail everything the sales team needs to know about bad leads.
Top 6 Types of Bad Leads Sales Agents Should Know About
Bad leads do not only come in the form of straight out declining to sign the deal. They can keep building the hopes of the sales agents and finding excuses at the time of signing the deal. Conducting sales without encountering such leads is the dream of every sales agent. Having a detailed insight into their types can help the sales agents spot them easily and deal with them in a professional manner.
Here are some of the major types of bad leads sales agents should know about.
1. Incomplete Leads
The very first type the sales agents need to beware of is the incomplete leads. As the name suggests, they are the ones that lack enough data to process the dealing, lead nurturing, and marketing options. Dealing with them can become challenging for amateur agents, which is the major reason many organizations consult sales outsourcing Dubai companies and make sure their incomplete leads are efficiently handled by professionals.
2. Invalid Leads
The second most common type sales agents should be prepared to deal with is invalid leads. They are the ones that have any discrepancy in their shared information. It can be in terms of their address, contact number, job position, or details of their requirements. Such leads are damaging as they can waste the time of agents and negatively impact their performance statistics.
3. Noncompliant Leads
Another significant type that the sales agents should know about is the non-compliant leads. These are the ones that make sure that all the data and information shared is accurate but do not consider the legal regulations. Signing a deal with them can become problematic for your organization as you might be held accountable for legal discrepancies. So, make sure to cater to all legal requirements while securing any lead.
4. Duplicate Leads
Another common type of bad lead the sales agents should be aware of are duplicate leads. Duplicate leads are those that contact the sales agents under different identities or addresses. The purpose of such a tactic is to test the offer and dealings of an organization. It may not seem as damaging but can lead to the development of various complexities, so make sure to avoid falling to such tactics.
5. Decayed Leads
They are one of the most common yet ignored types of bad lead sales agents should know about. Decayed leads are the ones with whom the agents have lost contact. If it happens quite frequently in the business world that leads emerge out of nowhere, show great interest in offers, and then vanish suddenly without giving proper contact details. It is always better to give up on them instead of wasting time while trying to establish contact with them.
6. Bogus Leads
The last and most hurtful thing sales agents should know about are the bogus leads. These are the ones that constantly demand updates, offers, and perks of a deal but hardly sign any. Bogus leads might be working for your competitors to get insight into your strategies and use them against you. If you fear becoming a victim of such tactics, it is better to outsource your services and let the experienced professionals handle your dealing while not giving away any information to such leads.
Stay away from bad leads and watch your business grow!
If your business is not making much progress lately, even after having too many leads, maybe it is tangled with bad leads. Relying on amateur sales agents can be the leading cause of this. Get in touch with professionals to improve your sales operation and watch your business grow.