Do you want to know the eCommerce marketing strategies that result in higher conversions for your store?
Well, the growing digital landscape has pushed brands to drive their eCommerce ventures favorably, especially small eCommerce brands.
The commencement of 2020 brought the pandemic Covid-19, which is transforming every aspect of eCommerce businesses keeping in mind their primary goal i.e. boosting online traffic and lead conversions.
In this blog, we have compiled a list of 6 proven social media marketing strategies for small eCommerce brands to help you understand why social media is vital for your business success.
Best Social Media Marketing Strategy to Leverage for eCommerce Business
1. Make Investments in Social Media Marketing Ads
The massive use of social media ads has made it very convenient for small eCommerce brands to elevate their reach & engagement.
Two of the very famous social media networking sites i.e. Facebook and Instagram have recently added dynamic product ads in it’s their formats portfolio.
Those customers who have shown interest in products on an app, your website, or anywhere else on the internet can be easily informed via dynamic product ads.
But make sure that your ideal customer base gets inspired by the ads you display on various social media platforms.
You can find an array of advertisement options on various social media platforms to boost your brand image and user-brand communication.
2. Social Commerce Strategy
Be it local or global eCommerce brands, almost all of them are leveraging social media platforms to promote new products, interact with customers, and more.
This brings us to the concept of Social Commerce, which is basically the integration of social media with eCommerce through a social commerce platform.
So all the small eCommerce brands who wish to deliver a more targeted, flexible, and delightful digital shopping experience can rely on social media.
There are two categories of Social Commerce:
Social eCommerce on Social Media
By using social shopping features like shoppable Instagram, Facebook shops, or Pinterest buyable pins, small eCommerce brands can sell products.
Social media platforms like Facebook, Instagram, etc. allows the brand to add a checkout link to social media posts. And by clicking on this link, customers can execute the purchase of displayed products.
Social Commerce on Website
On the other hand, social commerce also let eCommerce brands embed social media posts on the website for the customers. This social media marketing marketing strategy not only boosts conversion rates, builds brand trust but also amplifies audience engagement.
3. Video Marketing Tactics
With the help of video marketing, eCommerce brands are marking their presence by designing & uploading interactive videos on social platforms like YouTube, Facebook, and more.
One of the attention-grabbing video marketing trends is YouTube marketing, which offers countless marketing opportunities to eCommerce brands.
With over two billion logged-in monthly users worldwide, YouTube has initiated the emergence of video marketing.
This social media marketing strategy has shown many positive results on eCommerce businesses such as a boost in audience engagement, quick purchase decisions, higher conversion rates, etc.
4. Focus on Micro-Influencer Marketing
Influencers marketing is one of the social media marketing trends that has been skyrocketing for a quite few years. So why not take advantage of this to boost engagement, conversions & sales.
If you own an eCommerce brand, you need to find the most popular & successful micro-influencers i.e. who are masters in their niche.
But when you choose the right micro-influencers for your brand, don’t make it look like you are doing a sales pitch.
5. Instagram Stories to Tell Your Brand’s Story
Many trending features have been introduced by social media networking platforms like Instagram. One of them is Instagram stories that have taken down its rival network i.e. Snapchat.
Brands can leverage these temporary Instagram Stories to tell fresh visual tales about their products or service regularly.
These stories are a combination of images & videos in which users can also tag or mention your brand.
But they albeit only for 24 hours, so Instagram has come up with a ‘Highlight’ option that lets the brand save their Instagram stories for a long time.
6. Display User Generated Content
Many big and small eCommerce brands & businesses like GoPro, WayFair, and more have taken advantage of the fact that people love to see themselves or their content online i.e. User-Generated Content.
UGC is defined as the creative content that is created & shared by unpaid users willingly on the various social media platforms as well as an eCommerce website.
For example, user-reviews, testimonials, images, videos, etc. look more believable for customers, knowing as compared to branded content that is only meant to sell the product.
When it comes to generating UGC, eCommerce brands encourage their potential customers to create & share content by @mentioning the business or even using a custom hashtag.
So, Instagram is one such platform where you will find most of the user-generated content, that can be leveraged as a mouthpiece by eCommerce brands to boost engagement.
If simply put, many eCommerce businesses have tasted success by encouraging their customers to create the most authentic & trustworthy user-generated content.
E-Commerce brands facing tough times can get inspired by the aforementioned social media marketing strategies to make their customer’s purchase journey much quicker along with boosting the conversion rate.
So, without any wait introduce these tactics into your marketing mix and become a thought leader in your industry.